Brand Identity is the intent behind branding — the choice of name, the logo design, the use of specific shapes, colours and other visual elements and the tone of the content – all with the goal of cultivating a certain image in consumers' minds, the result of which creates a brand image.
As a Branding Agency, we know the importance of the brand identity. We also know that brand identity design is not just about designing an attractive logo. It is about capturing the essence of the brand, nurturing it in a powerful and compelling manner that resonates with consumers, and that over the period of time, becomes the cornerstone of the brand.
Branding is not about adding colours or fonts, designing a logo or visuals to the design. In reality, branding is a far way different from what you actually think about. The identity of the brand is the most important visible part representing the values of the brand. It goes beyond the logo, and becomes significant in every graphic, every element, tone and manner of communication and service delivery as well.
Branding is definitely not a topic to tackle lightly, to begin with. As a branding agency, we implement out the fundamental and the core concepts of brand identity design. The design is a reflection of the values of the business, and hence it is very crucial.
Brand Identity reflects how the customer should view our business. Through the right detailed design, the brand is able to communicate with the audience in a smooth manner. It is a combination of graphical elements, logo, style, colours, fonts and the brand name of the business. The aim of the business is reflected through the brand identity.
From a design perspective, it is about creating a unique and appealing look for the brand, represented through all its applications. In the brand identity design development, we would look at creating a consistent, coherent and energetic look by considering the relevant colours, graphical elements, font typeface, visuals and words.
Darshin, your brand identity design agency helps in creating an energetic brand image and builds a meaningful impression. An effective design delivers an impressive brand profile.