Change of Identity
part of the ongoing evolution of our brand

launch of the new logo

We are proud to announce the launch of the new logo as part of the ongoing evolution of our brand, keeping our values intact.

Our professional profile has grown and evolved over the years, and now it is time for a change. We have altered our logo to reflect who we are today and to symbolize our dynamic future.

Logo Shape

Symbolically, Triangles are a dynamic and less common logo shape. Triangles are associated with stability and strength, momentum, direction, and innovation, and the arts.

We have conceived our new logo with the three interlocking triangles universally convey continuity, order, and undying will. We have placed triangles with the tip pointing upward for a more grounded, stabilizing logo. Broad base gives our logo a foundation, a basic structure on which to architect your design further. And our new logo says a lot about who we are as a brand and our creativity, and thinking strength.

Logo Colours

Warm colours are generally associated with energy, brightness, and action. Our primary logo colour is red, the universal sign of excitement, passion, anger and stimulated appetites. Think stop signs, agitated bulls and fast food joints.

We have used Red Colour to make our logo loud, playful, youthful or modern. And it is the colour that packs an energetic punch sure to leave a lasting impact on your audience.

We have also used two more colours in our logo - Black and White (for logo on dark background).
Black — Black evokes a powerful, sophisticated, edgy, luxurious and modern feeling.
White — White evokes cleanliness, virtue, health or simplicity. It can range from affordable to high-end.

Fonts

We have used Modern fonts as typeface, which are used to radiate strength, progressiveness, and uniqueness. They're more trendy and impressive. They are read as cutting-edge and have a certain flair that is attractive to a modern audience.

This font-face acts as neutral but is contemporary. Its sharp letter-forms gives them an open, functional appearance. They have the following characteristics:

  • Clean
  • Simple
  • Contemporary
  • Straight Forward
  • Neutral

A strong logo can have big impact on your business. A logo has to be tweaked or adjusted to keep up with shifts and changes in your company (or the design world).
And there are other legitimate reasons to pull your logo off the shelf and give it a solid once-over.

Please contact us today to discuss your web design or graphics design requirements and to Get a Free Quote for your project and let us show you how we can promote your web presence today.

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