When it comes to a brand strategy, it is not enough to simply have a few bullet points of what you want to do. Putting together a couple of ideas and a brand logo is not a brand strategy. Neither it is about your logo, your website, your brochure or your presentation.

These are major three things every brand needs to define:

• WHAT is objective of your brand?
• WHO are your customers?
• HOW does your brand define long-term success?

Identifying the answers to each question will help determine your brand strategy.

Your brand strategy is the expression of what you stand for, a promise that your brand make, and the vision you convey. And while it includes your logo, your brand colour palette and slogan, are creative elements that communicates your brand.

Branding is very essential for products and services meant for huge consumer markets. It is equally important in B2B product market because it helps your brand stand out from your competition. Your brand strategy brings you competitive remarkable position, and works to make your brand impression memorable in the mind of your proposed and current customers.

Once you understand your brand and your audience clearly, it is time to think about how you will deliver your message. This is where you will start with creative things like the logo design, the fonts you use on your logo as well as your website, the colour palette you choose to represent your brand, the tone of your content, the images you use and so on.

It is that easy and that complex. Take the time to do this right from the start, and you will have a much more successful brand strategy.