It's social media visuals that people stop-by and that's one of the ways to sell your product or service. The appeal of the creatives that are going to publish on your brand's Social Media pages is very important. People are more likely to interact and comment on, or even repost and share posts that are aesthetically appealing.
When graphics and contents are used invariably in synergy for your campaign across social media platforms, it creates brand recognition among the users. In fact, many people are visual learners i.e. catching the message conveyed through visuals, so they are more to recognize and remember your brand when see it visually, instead of hearing or reading about it.
Our team creates the social media creative designs to make your brand recognizable in social media platform to engage users and spread the brand awareness among them.
Use your brand colours consistently
Colours are always a powerful tool for your brand recognition on social media because they offer a way to convey your brand mood and meaning without occurring a word. The psychology of colour and branding is a separate art as a whole, so we ensure you choose the right brand colours that express towards your vision, mission and personality. Once you've agreed upon a colour palette (up to four colours maximum advisable), apply your colours consistently within your designs.
Your colour palette applies to the colours you use in your social media graphics, as well as the imagery you choose.
Choose fonts that reflect your identity
Fonts bring life to your design's message. The fonts you choose should match and express the personality and character of your brand.
Social media creatives are a quick opportunity to branch out from your usual set of brand fonts. Social media design is your chance to get creative with your font usage in sync. Whatever fonts you choose, make sure you use it in matching, and you apply them consistently.
Use consistent layouts
You can create a sequence of posts using consistent layouts. This is a better way to engage your customers and followers and fans, as they find it familiar every time they visit your social media pages.
Creating a series of graphics with various options about message / information is a clever, not to mention time effective, way to create unique visual content that builds your brand image and boosts user engagement.
Present data visually with infographics
Infographics are a powerful tool for brands to use on social media. Do you know that creatives which use infographics grow in traffic 12 % more than those which don't?
Some companies use infographics regularly on its social media platforms to present powerful data about their brand or progress. It uses various relevant colours to break up the statistics on the graphics to present the facts visually.
Place your logo consistently
Try and keep the positioning and size of your logo consistent for the majority of your graphics. If you need to change it to suit a particular kind of design, make sure it is aligned intentionally.
Your logo should never overpower your design i.e. its size matters, it should not cover the design majorly, but it is also important that it isn't too small. Determine an appropriate minimum size for your logo and add the requirement to your visual style guide.
Optimize your image posts for different social media platforms
To maintain your social media presence, you'll have to keep posting on different social media platforms, which all have different preferred image dimensions.
Covering all bases on various social media can be painstaking — the easiest way to optimize your graphics efficiently is to create templates for post types that you create regularly.
Prioritize images over text
People respond well to images on social media because they are easier to digest than text content. Take advantage of your visual elements and use text when it is barely necessary.
In fact, if your image illustration is strong enough, you might not even need any text overlay. A very less expressional words and a strong image is all it takes to engage your fans.
Our creative designs will make your experience with us a smooth and pleasant one. Let us give your social media creatives a professional and appealing look to attract your targeted clients.
Please contact us today to discuss your social media creatives design requirement or Get a Free Quote for your project and let us show you how we can help you convey your message to your customers!